ABOUT HOODLYFE

Cynthia Shephard - CEO OWNER

My name is Cynthia Shephard, founder and CEO of Hoodlyfe. For over 40 years I have worked with and for the youth of Boston. I have witnessed their struggles and listened to their voices while providing for them a safe space to express themselves freely, to be unapologetically black. Hoodlyfe is dedicated to them, to you, to me and to anyone who stands with us. The brand was born from the negativity associated with hoodies specifically in our black and brown communities. Hoodlyfe is designed to educate, to inspire and to rejoice in our resilience.